Media Relations

Ackermann PR takes a campaign approach to public relations with media relations at the core. We understand the media because most of our account staff are former editors or reporters. Ours is not a shot-gun, email-blast-a-press-release approach. It is more like a high-powered rifle with a scope.

Researching, identifying, and communicating with specific media targets significantly increases the amount and depth of editorial coverage. The list of contacts used in successful media relations doesn’t necessarily grow longer and longer. It becomes more and more refined based on relevancy and relationships.